How do you over come 2D?

[Bokchoi]

That's right game makers and forum lurkers. How do you (with eclipse) over come the very plain graphical gimp of the engine.
Is it content? is it game length or social interaction or is it even countered by a strong story line?

All of these critical factors of basic game making come on the board but graphics are eye candy to the user, lets take a example.

I make a MMORPG with Eclipse and release it with a website etc. Mr. Joe blags stumbles over my website as a MMORPG player and downloads it and logs in for his first time. Mr Joe Blogs has just come from a game called Silk road (dont play the game just knows its 3d)

Now what does Mr. Joe blags need to see in the game to be intrested in playing. Do you add physiology to your game? time consuming events and tasks? content or intresting story lines or even to a extent, PvP or PvE thick content.

How do you over come 2D and why?